About us
Connection makes our work stand out.
Built from years of experience, interactions, and care.
Who we are
Sleeping at Sunrise was created in May of 2025 in Tampa, Florida.
The concept was originally conceived as a one-stop shop for all virtual assistant and marketing needs. The owner, Mayabella Toback, has her roots in managing chaos; starting as a BJJ kids coach at 11, then became an executive assistant at a promotional products company at the age of 18.
Now, as Sleeping at Sunrise continues to operate within the greater Tampa Bay Area, we have pivoted to focus on the virtual assistant side of our business, wanting to help more solopreneurs and local businesses as they navigate through their hectic day-to-day tasks. We are also looking to connect with local marketing firms to help with their specialty needs, as the owner and sole employee, Mayabella, has a deep love for and has experience in helping that sector of work.
We look forward to connecting!
And if you're looking to see Mayabella's pets… click here.
Born from a chaos lover to help you manage your 5,000+ daily tasks as a business owner.
Matthew Kessenich
Snyder, Snyder, & Kessenich CPA Firm LLP
