Snapshot
Role
I worked alongside Luis Morales, owner of the business, to design and organize the details of mailing USPS Every Door Direct Mail flyers, with creative direction and brand guidelines provided by creative voice of the brand, Lorena Morales
Scope
Designing 2-sided postcards + picking up and mailing out 800 postcards through the USPS' Every Door Direct Mailing system
Outcome
Increasing local/neighborhood brand awareness and bringing in foot traffic to Divinos Tacos' new (AND FIRST!!) birck and mortor location at The WestEnd Market in Dunedin, Florida
Preliminary Sketch
Whenever I am starting a design project, I like to start by sending the client a preliminary sketch, letting them know the general layout, copy, and color combinations that I am looking to proceed with in the projoect.
INDICIAS INDICIAS AND TACOS
Divinos has a clean, minimalist color palette, so I wanted to maintain that look throughout the design. I also incorporated DELICIOUS food imagery to give the neighborhood this was sent out to a preview of the restaurant, which had recently opened their brick and mortor location.
Another key detail was ensuring the USPS indicia was properly included and positioned so the mailers could be properly processed and delivered correctly.
Case study
Every-Door-Direct-Mail Flyer
Neighbors to Divinos Tacos had never heard of the restaurant despite being open for several months… this was a problem. They decided fix it through a brand awareness campaign.
Client: Divinos Tacos
Services: Graphic Design for a 2-sided Every Door Direct Mail Flyer + mailing out
Year: 2026
The Outcome
01 / Revisions
The primary changes we made in the revisions process was changing up the copy to showcase divinos' accolades and awards, as well as showcase their 100% gluten-free menu. This former point showing an already existing loyal customer base - signaling a trustworthy brand presence to the newcomers they were looking to bring in.
We also updated the icons and contact information on the front of the postcard to highlight their social media profiles and other ways customers could get in touch
02 / Wrap-Up
It's always so fun to see the outcome of a project, and this one was extra special.
I got to work closely with Divinos' creative voice and a big part of its' heart and soul, owner Luis Morales' wife and an artist of her own, Lorena Morales. She helped me to hone in on Divinos' voice to deliver their key message and imagery in one eye catching postcard. I adore collaborating with artists/business owners that have such passion and love for the brand they've created
03 / Final Deliverable
As the Sun Set…
Divinos Tacos reached 800 local potential customers and increased awareness within the surrounding neighborhood. This campaign helped put their brand in front of new local customers and brought more attention to the business.
Back to projects